Genlore Woodcraft is the product of familial tradition passed down through generations. Inspired by the farm naming practices Jack Zarovy’s  grandparents used on their farm, Genlore combines the names of Loretta, and Genovese to carry tradition and heritage into a modern practice. 

The tools and processes used by Genlore Woodcraft have also been passed down for years, and in use with locally sourced wood, evoke a statement of classic functionality and simplicity.