Genlore Woodcraft is an intentionally small handtool woodshop in Madison, Wisconsin exploring modern seating aesthetics with traditional techniques.

The name Genlore is the product of familial tradition passed down through generations. Inspired by the farm naming practices Jack Zarovy‚Äôs  grandparents used on their dairy farm, Genlore combines the names of Loretta, and Genovese to carry tradition and heritage into a modern practice. 

The tools and processes used by Genlore Wood Craft have also been passed down for years and in use with locally sourced wood, evoke a statement of classic simplicity.